For almost five years agents have found themselves working in markets where sellers’ homes sat on the market for extended periods of time as buyers sat on fences. The market was slow to say the least and the buyers and sellers were slow to make decisions. Fast forward to 2013 and some agents in some […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Industry News, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: Branding & Design, business building, client care, fast paced market, Follow-up, market change, marketing strategy, real estate industry, Real Estate Market, zebra report 
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There are only so many hours in a day, days in a week and weeks in a month. Time is the one thing that we can’t buy more of. We are the only ones who are in complete control of our time. It can’t be stored up for a rainy day and you can’t go […]
The real estate market is alive and well! The multiple offers we are seeing on so many listings is proof of that. With resurgence in our market comes a rapid decline in inventory. One of my clients recently reported that they had over 50 groups in their open house and that they expected over 10 […]
Recently I attended the Home Show in Seattle and was quite surprised by what I found. Initially I went to the Home Show to check out all the latest and greatest products and companies in the home products industry. But what I actually encountered was very disappointing. Gone were the days of the smiling salesperson […]
Agents already list confidence in pricing as one of the biggest challenges in their business. But throw a property in the mix with few or no current comparables and you might throw up your hands and declare a “comparable calamity”! But armed with just a few pricing tools, you can walk into a seller’s home […]
For those of you who have “Create a Blog” on your 2013 To Do List, you know that creating the blog is just the first step. Last week I covered the great things that a blog does for a website. This week I want to talk about developing a blogging plan and give you some ideas to […]
Because brand development is a big part of what my company does, real estate agents often ask me for my opinion on their brand. Let me tell you, I’ve seen some doozies over the years. It’s sad to see what some agents think is an effective brand. And it’s even sadder to learn that many […]
For most agents, building a lasting – and lucrative! – business requires cultivating both buyers and sellers as clients. But many agents find working with buyers to be a frustrating experience. I want to change that! In my last Zebra Report, “The Key to Buyers”, I discussed the reasons why engagement is such a critical […]
In case you haven’t noticed, the Zebra Report has been given a makeover. Even zebras need to be freshened up from time to time! Basically, this is called a branding update. It’s not changing the components, or the message, or the primary colors – it’s giving our brand a tune-up. A makeover. Our zebra has […]
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