I am often asked what kind of client appreciation events are the most successful. I am a big fan of client appreciation events because they give you an opportunity to reconnect with your past clients. It is a time to celebrate your clients and to thank them for their business and loyalty. I have helped […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Zebra Reports 
Tags: CAE, client appreciation event, Clients, community service, Denise Lones, event, volunteer, zebra report 
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Q: Denise, I liked your suggestions about drumming up inventory… What do you think about the idea of tracking down people who are potentially going through a life change – kids going off to college whose parents may need to downsize, seniors retiring, or even Millennials who may need to sell their current smaller home […]
It is no surprise to anyone that has been following the real estate industry over the past five years that we have arrived at a time of historically low inventory levels. When you take out all the short sales and foreclosures that used to make up a big part of the inventory and you sprinkle […]
Posted in Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Real Estate Industry News, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: absentee owners, Denise Lones, FSBO, inventory, listings, low inventory, Market, Real Estate, The Lones Group, trends, zebra report 1 Comment »
Have you ever wondered why some agents seem to do so well in real estate while others seem to struggle continuously? What I have learned over the years of coaching and training agents is that real estate is a profession that allows for individuality and uniqueness. It also is a profession that attracts independent souls […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Business, Communication, Denise Lones, Follow-up, mastery, planning, presentation, skills, specialize, systems, zebra report No Comments » Q: Denise, what would you think about me getting one of those advertising spaces on grocery store shopping carts? A: My recommendation is to actually create an annual advertising plan rather than just creating and running an ad because you are approached to do one. Here is an example, an annual advertising plan for an […]
Custom homes have always been a part of any real estate market and will continue to be. The number of homes being built on an owner’s land with either the home owner or builder acting as the general contractor jumped significantly in 2014. Is it that we are all watching too many home improvement shows […]
Q: Denise, what is a project that I can tackle in one day that will make me feel more organized, but will also help me get in front of new clients? A: What a great question and I have a good answer – complete your online profiles! It is free, will help you feel more […]
Q: Denise, I want to expand my print presence. But there are three newspapers in my community. How do I choose which one to advertise in? A: The answer to this is very simple! You can run an identical ad in all three at exactly the same time. Whichever one produces the highest response from […]
Posted in Ask Denise, Lead Generation for Real Estate Agents Tags: ad, advertising, ask denise, Branding & Design, newspaper, print, response, target market No Comments »
Many agents have told me that if they had only known how to do things a little differently when they first started in real estate, that it would have saved them a lot of time and money in their business. When the opportunity comes, some will seize that chance to implement those tools and systems […]
Q: Denise, I want to add a lead generation activity for 2015. Would you recommend I focus on social media and post a lot of real estate information? Or should I add a farm area? It is much cheaper for me to focus on social media… A: Hands down, geographical farming is a reliable, long-term […]
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