The one incredible benefit of being a real estate agent is that you get to set your own schedule. Imagine the freedom to work when you want and to be able to sleep in when you want. Sounds good, right? That is a fantasy that many real estate agents like to believe but in reality, […]
Q: “Denise, I have taken your advice and created an online marketing listing presentation prop on a board, have some of my online syndication samples queued up when I go to a presentation, have samples of my flyers and just listed cards, and have a print marketing board summary. I have come a long way, […]
Sellers can be very unrealistic about the price they want you to list their home for, especially when the market is moving quickly and in their favor. Many agents get caught up with their seller’s optimism because, to some degree, they feel the seller has a point. After all, homes are selling like hotcakes and […]
Q: Denise, I have lost 3 listing presentations lately. Am I in the wrong business? A: Absolutely not! Just because you didn’t get the last 3 listings doesn’t mean you are no longer skilled and needed. Sometimes you just don’t click with certain sellers and that is okay. Other times this could be a clue […]
Q: Denise, after several months of farming, I just got my first call (yeah!) and I am going to a listing presentation this week. I have created my farming bible that you recommend and I want to have some current market information with me. What should I bring? A: Congratulations! I am so proud of […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Sellers, Tools and Systems for Real Estate Agents 
Tags: agent marketing, ask denise, Branding & Design, farm, farming, Follow-up, geographical farming, Listing presentation, Pricing, Real Estate, Sellers 
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Q: Denise, I am working on finessing my listing presentation and I am having your team make me a presentation prop for what I do to market the home in print. This includes samples of just listed and special feature cards, listing letters to the neighborhood, and some of my open house materials. However, I […]
Q: Denise, I have been thinking about having your company create some listing presentation boards that you have written about. I love this idea, as it will surprise and wow homeowners. However, I sell a wide range of homes – some are small and modestly-priced while others are large waterfront estates. I have different marketing […]
Posted in Ask Denise, Branding & Design, Sellers Tags: ask denise, boards, Branding & Design, listing, Listing presentation, plan, Sellers No Comments » Q: I just had a listing presentation and presented a CMA (Comparative Market Analysis) to a couple who thought they would be able to get hundreds of thousands of dollars more for their home than they can in this market. They were banking on this home to allow them to retire. I feel terrible – […]
Q: Denise, if you could name one thing you think agents should always bring to a listing presentation … What would it be? A: Well that one is easy. The most important thing is that it is NOT just one thing. You have to be able to articulate PRICE, COMMUNICATION, TECHNOLOGY, MARKETING, and PHOTOGRAPHY. I […]
Posted in Ask Denise, Branding & Design, Communication, Client Care, and Follow-up, Sellers, Tools and Systems for Real Estate Agents Tags: Branding & Design, Communication, listing, listing a home, Listing presentation, photography, presentation, presentation props, price, seller presentation, technology No Comments » Q: Denise why is so important to have visual props at a listing presentation? A: Over 80% of the population assimilates information visually: preferring to use images, pictures, colors, and maps to organize information and communicate with others. So, when you bring a visual example of your marketing, photography, or pricing tools it provides the […]
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