Lead Generation for Real Estate Agents | The Zebra Blog

Archive for the ‘Lead Generation for Real Estate Agents’ Category

Ask Denise: Wrong Number?

Denise Lones

Q:  Denise, I just sent out a mailer with the wrong phone number on it. The lady whose phone number it really is called me to let me know because she was getting calls! How can I fix this? A:  First of all, congratulations on sending out a mailer with such compelling information that got […]

Ask Denise: Business or Personal Facebook Page?

Q:  Denise, I have a Facebook business page that I made a while ago, but I haven’t been posting to it regularly at all. I only have about 15 people who have liked the page anyway. I do have about 400 friends which include both friends and family, but also past clients. Should I continue […]

Ask Denise: Mid-Year Tips for “Almost Now” Clients

Q: “Denise, this spring has gotten away from me and I have a few ‘almost now’ clients in my pipeline that I need to reach out to. What do you suggest?” A: I would suggest putting together a half-year market review for the area they are considering either buying or selling in. This should include a […]

Ask Denise: Struggling for Listings

Q: “Denise, I am in one of those severe inventory shortage areas and I am seeing agents all around me thriving and getting listings while I am struggling. I am very frustrated. I usually generate leads by holding open houses, but there are no open houses to be had. What should I do?”

Getting Your Brand to Work for You…

Larry Tuell's branding

… Even When You Are Not There. In my classes, when I am reviewing the importance of having a strong brand, I often have agents ask me what I think about their brand and request a critique. This is one of my favorite things to do because it not only allows me to see a […]

Ask Denise: Open House Tools?

Denise Lones

Q:  Denise, I have an open house coming up next weekend. This has been the first open house I have done in a few months because the market is so hot. I know I am going to have a flood of people. What tools do you recommend I bring? A:  Oh, there are so many […]

Ask Denise: Connecting with Database

Denise Lones

Q:  Denise, I need a better way to connect with my database. I don’t want to do a client appreciation event but I think I should try to connect in person. How do I reach out without making it look like I am fishing for referrals? A:  Easy – don’t fish for referrals! It makes […]

Ask Denise: Low Inventory Burnout

Denise Lones

Q:  Denise, this market has made me absolutely exhausted! I have buyers who can’t find a property… I have sellers who want to sell, but they are very concerned about being able to find a home to buy, so they aren’t going to list right now. I can’t seem to make any forward progress on […]

Ask Denise: Pets in Branding?

Denise Lones

Q:  Denise, what would you think if I were to use my pet dog in my branding and marketing? A: If you are a dog lover and that seems to be a way that you connect with people, then by all means, bring your dog into your brand development. We have created a number of […]

Ask Denise: Community Service Event

Denise Lones

Q:  Denise, I was on your call last week when you suggested that we do a community service client event. I love this idea because I always felt that traditional client appreciation events were too much about me, as I am on the shy side. This feels right to me! What are some other kinds […]

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