Sellers can be the lifeline of a real estate agent’s business. Working as a listing agent can give agents much more control over their hours and time spent with each client. In fact, it takes about one-third of the time to close a listing transaction as opposed to working with a buyer. However, working with […]
Posted in Communication, Client Care, and Follow-up, Real Estate Coaching, Mentoring, and Training, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: communicate, Communication, discussion, list price, listing, listing price, market price, offer, price, questions, Real Estate Market, Sellers, Selling, what if 
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Q: Denise, what do you think about previewing properties? Do you think the market is too fast to have the time to do that anymore? A: Great question! Because the market is so fast is exactly the reason that agents do need to preview new listings. If you are working with a buyer you should […]
WHAT EVERY AGENT NEEDS TO KNOW! I was approached a few months ago by clients of mine, real estate agents who were in the midst of a legal dilemma. They had been served with legal documents because the buyer they had sold their home to had decided to sue them two years after the sale. […]
Q: Denise, my business has slowed down since the spring and I want to make sure I have a full pipeline for the fall. I have always utilized an aggressive expired listing campaign in the past to get “now” business, but it seems that with the market surge, there are not too many expired listings […]
Q: Denise, I have a seller who is insisting that I pay for the staging in their home. It is not part of my business model, but this is a listing that I really want. Should I just do it? A: I think many agents have been in a position like this at some point […]
Posted in Ask Denise, Sellers Tags: Branding & Design, business model, business plan, Clients, Real Estate, Sellers No Comments »
Oh, how the times have changed! From just waiting for the buyers to appear … to dealing with multiple offers from numerous buyers vying for the same property! There is no denying that in many markets the buyers have come out in full force and they are in the mood to buy. Consumer confidence is […]
Q: Denise, I am thinking about adding the Marketing Calendar and Pending to Close Calendar to my custom tool set … But do people really want those in this modern day and age – when so many people are using electronic calendars? A: What a great question! I would agree that there are certain personality […]
My favorite time of the year is here – Open House Season! I love it because agents are charged up. They are polishing their open house tools and putting a shine on everything. Open house season says, “We are open for business!” With the market picking up in many areas, this spring’s open house season […]
Posted in Branding & Design, Buyers, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Sellers, Tools and Systems for Real Estate Agents, Zebra Reports Tags: advertising, Branding & Design, Buyers, information, Lead Generation, listing, NAR, Open house, open houses, Sellers No Comments »
I have heard many agents complain over the years about open houses being a “waste of time”. While this could be true if you don’t do your marketing ahead of time to ensure traffic, open houses can provide you an excellent opportunity to showcase features and benefits and actually sell the home you are holding […]
Q: My broker says I should be baking cookies at my open houses, but I have now burned two batches because I get to talking with potential buyers. That “burned cookies” smell does nothing to enhance the property! How do I tell my broker that I am not Betty Crocker? A: I would start by […]
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