Niche marketing is something that few agents choose to do. However, the ones who do it well will tell you that it was one of their smartest business decisions. Agents are leery to name and claim a niche because they worry that it will limit their business. But remember, specialists are in-demand and agents who […]
Q: Denise, I was in your Safari class this week and you talked about the importance of having your client database on your own computer. I have my database on my company’s server via their CRM. Can you elaborate a bit? A: You bet! I firmly believe that you should have control over your client […]
Client appreciation events should be an integral part of every agent’s annual business plan. They are a superb opportunity for you to thank your clients for their business – and their friendship! You may be shocked at the number of leads and referrals a client appreciation event can produce. A successful client appreciation event requires […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: business plan, CAE, client appreciation event, client care, Denise Lones, Real Estate, zebra report 
No Comments » Q: Denise, I am so close to meeting my income goal for the year. Yeah! However, I think I need another two transactions in the hopper to close by 12/31 to really make it. What do you suggest? A: If this were me, there are three sure-fire things I would plan on doing to make […]
Posted in Ask Denise, Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training Tags: ask denise, CAE, client appreciation event, Club Zebra, database, goal, income, Lead Generation, mailings, year-end No Comments »
Is developing a brand on your business bucket list? Dreaming of a home marketing system that shines and is ready to market your properties when you are? Do you long to show up at a listing presentation with the best tools and props in your market? Is it time to dazzle potential clients with a […]
Q: Denise, I am trying to focus on action rather than results, but it is hard! I have been mailing very strong content to my farm area for six months. However, my phone has not rung once! I am concerned about continuing to pour money into this. What do you recommend – stopping the farm […]
Q: Denise, what do you think about soliciting reviews on Yelp? A: Yelp is another website that people turn to for reviews, so from that perspective a Yelp review isn’t a bad thing. However, I would assign the priority to obtaining reviews on Trulia and Zillow before directing clients to leave reviews on Yelp. People […]
When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your REALTOR.com profile? Do you even know what is on your LinkedIn page? While you may not think about the impact of thoroughly completing these four online profiles, I can guarantee you that your potential buyers and sellers […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Technology, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Denise Lones, image, information, linkedin, profiles, Real Estate, realtor.com, social media, trulia, zebra report, zillow No Comments »
In case you missed it this week, the National Association of REALTORS® economist bloggers released data indicating REALTORS® expect home prices to rise in all states over the next 12 months according to the May 2014 REALTORS® Confidence Index, with the median rise to be 4%. REALTORS® are anticipating median home prices to grow upwards […]
Introducing an Innovative New Skill and System-Building Program Unparalled in the Industry… I have worked with hundreds of real estate agents over the years and the one thing they ALL have in common is that they are not common. Each and every one of them is unique and special and the ones that have seen […]
Posted in Lead Generation for Real Estate Agents, Motivation & Planning, Real Estate Coaching, Mentoring, and Training, Tools and Systems for Real Estate Agents, Zebra Reports Tags: Business, Coaching, custom, Denise Lones, mastery, peak performance, Real Estate, The Lones Group, zebra report No Comments »
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