Q: Denise, I just lost a listing after a presentation that I thought I had in the bag. I am feeling panic-y because I was counting on that listing. Especially in this market when I know that listings are flying off the shelves, I needed something I wasn’t going to have to babysit (unlike the […]
Five Tips for Effective Communication with Sellers I want to take a moment to discuss the importance of learning how to instill calm communication and conflict resolution at a listing presentation, especially when it comes to talking about price and handling objections. Too many agents make the mistake of rushing to present all their research […]
When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]
Q: I have a house listed that I think is priced at the market. We are having a steady trickle of showings, but no offers. It is a nice size home, in a nice neighborhood, on a lovely corner lot. There is a train crossing down the street, but I don’t think that is the […]
PART TWO: CLOSING WHEN YOU’RE A “CONTROLLER” Last week I presented an overview on personality styles, and presented the idea that the way you close should vary based on the personality of the client. Seems simple, right? The truth is many agents are taught to close the same way – by using a formula that’s […]
Last week we hosted an event completely focused on listing presentations, and helping agents understand how they can “win” at the listing presentation. I was thrilled at the response (we were completely sold out and had to turn people away at the door!) because it confirmed two suspicions I had: 1) agents are struggling at […]
Posted in Communication, Client Care, and Follow-up, Zebra Reports 
Tags: client care, Client Communication, communication with sellers, Listing presentation, prequalification, prequalifying clients, real estate listing presentations, talking to sellers about pricing, working with sellers 
No Comments » Q: What do you think about using tablets (like an iPad) at a listing presentation? Lots of title companies in my areas are giving classes on this, and are even offering to create a listing presentation for me if I buy the tablet from them. A: Having great materials for presentation is important. But I […]
I promised last week I would share a great story about a client of mine in this week’s Zebra Report … and that’s exactly what I’m going to do a little later. But first, let me set the stage … Lately I’ve been thinking about the ‘good old days’ of video technology, when home-grown video […]
This is the sixth article in my series on powerful listing presentations. So far we’ve covered pricing, communication, technology, and marketing. This week’s topic is home presentation & photography. Humans, by nature, are visual creatures. What we see with our eyes is what tugs at the strings of our heart, and engages us emotionally.
Q: An extremely overpriced listing in our market just expired and the sellers have contacted me to do a listing presentation for them. Do I even bother to meet with them? They didn’t reduce the price the entire time they were listed before – and I suspect that they will stick to their guns on price […]
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