I received a call recently from a client that was upset because she had lost a listing that she was sure she was going to get from a past client. When I asked her why she thought she did not get the listing she told me that she had no idea. So, I asked her […]
Posted in Sellers, Tools and Systems for Real Estate Agents, Zebra Reports 
Tags: listings, pending ratios, research 
No Comments »
Hi everyone. Today’s Zebra Report is about something I’m extremely excited about, and I’m dedicating today’s Zebra Report to Blair. Blair is the daughter of one of my long-time clients, Kitty. Blair is intelligent, energetic, and really personable, but for any new agent coming into the business, knowledge is power. We had a call together […]
Many real estate agents utilize geographical farming to build a strong predictable lead generation system. It is easy to send postcards to your farm and call it good but is that getting you the results you want? If not, then it is time to make some tweaks to build a strong PERSONAL PRESENCE. When I […]
Posted in Communication, Client Care, and Follow-up, Lead Generation for Real Estate Agents, Real Estate Coaching, Mentoring, and Training, Zebra Reports Tags: branding, color, community, community involvement, community service, connect, custom mailers, database mailers, events, farm mailer, farming mailer, farming mailers, geo farm, geo farming, geofarm, geofarming, geographical farm, geographical farming, give, mailer content, mailing, memorable, monthly mailer, monthly mailing, neighborhood, research, value No Comments »
When I was a new agent – and I mean a brand new agent in my very early 20s – I was called to go out on a listing presentation. I had not met the seller before nor been on his property. I got to the house and briefcase in hand, began walking up to […]
This past year I have seen some interesting changes and trends in the real estate industry. One is a rise in what I call pop-up brokerages. I define these as a real estate brokerage that has decided to open multiple locations in an entirely new market area in a very short period of time. Many […]
When agents ask me how the market is I always answer with, “It depends.” There is no such thing as one general market. Markets change by price point, by area, by neighborhood, and by home style. While the media has been guilty of making sweeping statements that the market is either a strong buyers’ or […]
Posted in Real Estate Coaching, Mentoring, and Training, Sellers, Zebra Reports Tags: competitive market, Current Market, days on market, home market, housing market, list price, listings, market activity, market analysis, market conditions, market research, MLS, Multiple Listing Service, research 2 Comments »
Q: “Denise, I have had a few condo listings lately and have determined that I really like selling them! What are some things I could do to get more condo listings?” What a great question! My first farm area was in an area of townhouses. There is something very unique about townhouse/condo living and it […]
Buying or selling a home is one of the most important decisions your clients will ever make in their lives and choosing an agent that will be a strong advocate and educator about the process is critical. All too often, buyers or sellers choose to work with an agent who is a friend, relative, or […]
Q: Denise, last week you had a question on how a new agent can get leads fast. But I want to really understand my market. How can a new agent learn their market really quickly? A: The most important thing you can do is to preview your area by looking at every listing in a […]
Q: Denise, I would really like to know more about how to research market statistics to spot trends, but I don’t want it to take a ton of time. What do you recommend? A: Good for you! Your first step should be to take a closer look at your MLS. Many MLS’s have either live […]
Enter your email and stay on top of things,