Today I’d like to introduce you to a marketing guru who is a master of his craft. I myself have learned a lot from him. I’d like to share with you some of the incredible insights I have learned from this branding genius. He is a master of attracting attention, developing a strong brand, and […]
Posts Tagged ‘Branding & Design’
Lessons from Rudolph: A Top Marketing and Branding Guru
Ask Denise: The Cost of Silence
Q: “Denise, I had an “Aha!” moment this spring when I heard that one of my past clients had sold their home and bought with another agent. I was devastated because I thought for sure that they would seek me out when they were ready to make a move. We had such a great relationship! […]
Ask Denise: On The Fence About Branding
Q: “Denise, I have been on the fence regarding getting a brand for ten years now. On the one hand, it would be nice to have a logo and a signature on my email, but on the other hand, it seems like such a big expense to have for a few things. Bottom line, do […]
Stop Sending Out Stupid Mailers with Stupid Content
First, I must confess that I too at one time in my early real estate career sent out a stupid mailer with stupid content; but it only happened once. My company had sent all of us agents to a seminar on making money in real estate utilizing mailers. I was very excited to go and […]
Ask Denise: Database Mailers
Q: “Denise, this year I am committed to building a stronger relationship with my past clients and my database. These are the people I want to do more business with so I am stepping up my communications with them. Right now I send a design magazine which is customized for me once every-other month. It […]
September – The Gateway to Finishing the Year Strong
Today is July 20th so you might be wondering why I am talking about September. But September is just around the corner (doesn’t it seem like Memorial Day was just a few days ago?) and it is one of those make-it or break-it months in real estate. It can set you up for record-breaking success […]
Who Are Your Best and Most Reliable Clients?
Imagine you are in a contest and were competing against 100 other agents. The goal is to be the first to generate a bona fide buyer or seller – that is someone that is ready to put their home on the market with you or to write an offer on a property. The prize is […]
The Changing Climate of Real Estate
The real estate market has certainly seen its ups and downs over the past 10 years. If you are a real estate agent that has been in the business longer than a decade you have been witness to a dramatically changed real estate climate. Gone are the days where you can simply hold a real […]